From Blue Chip to Blue Collar, I have experience in startups, retail, healthcare, education, travel & hospitality, loyalty, food & beverage, financial, funeral, NGO, GOV, environmental, trade show, branding, mobile, UX/UI and print.
I create award-winning, hard-hitting, needle-moving creative—grounded in strong concept and creative strategy.
I started in the creative industry when I was 5 years old. I created an astonishing, absolutely beautiful mural on my bedroom wall with crayons. Unfortunately, I wasn't convincing enough during the pitch (to my father) and lost the account. It was back to boring old paper for me.
Since then, I've learned a lot about what it takes to be successful in the industry. One thing I've learned is to listen. You might see me in meetings, silent. What I'm doing is tying strategy to what that person said and have already started to write the headline and design the logo. I listen because I care. Ask anyone who has ever worked with me and they'll tell you that I'm passionate about what I do and even more passionate about the success of those with whom I work.
Another lesson I've learned is saying "no" so I can say "yes". We often think saying no is a bad thing, that it could shut a door or burn a bridge. But, the fact is, saying no allows me to create boundaries where they need to be, in order for me to say "yes" to the things that allow me and the team to do our best work.
This gets me to leadership. My philosophy is grounded in empowerment and inspiration. I feel that a good leader keeps people focused on a goal, but a great leader gives employees what they need to be successful in reaching that goal and then gets out of the way. Micromanaging is so last year.
Lastly, I've learned that sometimes it's okay to color outside of the lines and even on the walls if you have to. Because, if we don't push boundaries for ourselves and for our clients, we find ourselves uninspired and our clients walking out the door. And nobody wants that.
Let's Connect. Contact me at: firstname.lastname@example.org