Testing Keyword Search on Threads: A Promising Development

Threads is currently in the testing phase of keyword search in Australia and New Zealand, as announced by Adam Mosseri, the CEO of Instagram. This move comes on the heels of Mark Zuckerberg, CEO of Meta, hinting at upcoming features like search and web capabilities for Threads. The company plans to expand the testing to other English-speaking countries in the near future, with efforts underway to incorporate additional languages as quickly as possible.

User Feedback and Optimism Surrounding Keyword Searches

As users participate in the test phase, Adam Mosseri encourages them to provide feedback, highlighting the platform’s user-centric approach to development. Initial user feedback has been optimistic, with users expressing excitement about the potential of keyword search to enhance their Threads experience. This feedback will undoubtedly play a crucial role in fine-tuning the feature before its wider release.

“We are thrilled to see users embrace the keyword search functionality on Threads. Their feedback will be invaluable in shaping the final product.” – Adam Mosseri, CEO of Instagram

Unlocking New Possibilities: What Keyword Search Means for Threads

The introduction of keyword search in Threads holds immense promise for users seeking to engage in discussions on specific topics. By simply entering relevant keywords, users can now easily find threads and conversations related to their interests. This feature is particularly valuable for those who want to explore what Threads users have to say about a product or brand, making it a potential goldmine of consumer insights for marketers.

In addition to the app, the integration of keyword search into the new web interface for Threads will further expand its reach and accessibility. Users will be able to seamlessly transition between the app and the web interface, ensuring a consistent and comprehensive experience across platforms. This move aligns with Meta’s broader vision of creating a connected world that enables users to discover new content quickly and effortlessly.

How to Leverage Keyword Search for Effective Research

Keyword search on Threads opens up a world of opportunities for users looking to conduct targeted research. Whether you’re a social media manager, a content creator, or an avid Threads user, harnessing the power of keyword search can significantly enhance your research capabilities. Here are a few tips to make the most out of this feature:

1. Refine Your Search Queries: Use specific keywords to narrow down your search results and find threads that align with your specific interests. Experiment with different combinations of keywords to uncover the most relevant discussions.
2. Monitor Industry Trends: Stay up-to-date with the latest trends and conversations in your industry by searching for relevant keywords. This will allow you to gain valuable insights, identify emerging topics, and contribute to the ongoing discussions.
3. Discover Consumer Sentiment: Dive into threads related to your brand or product to understand what Threads users are saying. This can help you gauge consumer sentiment, identify areas for improvement, and gather feedback for future product development.
4. Engage and Connect: Once you’ve found threads that resonate with your interests or align with your brand, don’t hesitate to join the conversation. Engage with other users, share your insights, and build meaningful connections within the Threads community.

The Future of Threads: A Connected and Discoverable World

With the introduction of keyword search, Threads is poised to become an even more powerful platform for users to connect, discover, and engage. As the testing phase progresses and user feedback continues to shape the feature, we can expect an enhanced and refined version of keyword search to be rolled out globally.

Meta’s commitment to creating a connected world where users can effortlessly discover new content is evident in the continuous development of Threads. By empowering users with tools like keyword search, Meta is fostering a thriving community that encourages meaningful conversations and knowledge sharing.

As the Threads ecosystem evolves, we can look forward to more exciting updates and features that will further enrich the user experience. So, stay tuned, keep exploring, and make the most of Threads’ keyword search to unlock a world of possibilities.

See first source: Search Engine Journal

FAQ

1. What’s new with Instagram’s Threads platform?

Instagram’s Threads is testing a new keyword search functionality to enhance user interaction and content discovery on the app.

2. Where is this keyword search feature currently being tested?

The keyword search on Threads is currently being tested in Australia and New Zealand.

3. What did Adam Mosseri, the CEO of Instagram, say about the new feature?

Adam Mosseri announced the testing of the keyword search in Australia and New Zealand and emphasized the importance of user feedback to shape the final product.

4. How will keyword search impact the user experience on Threads?

Users will be able to easily find threads and conversations related to their interests by entering relevant keywords, making it easier to engage in specific topics and discussions.

5. How can marketers benefit from the keyword search on Threads?

The keyword search feature can be a valuable tool for marketers to gather consumer insights by exploring Threads users’ opinions about products or brands.

6. Will there be a web interface for Threads with keyword search?

Yes, the integration of keyword search will also be available on the new web interface for Threads, ensuring consistency and comprehensive experience across platforms.

7. How can one make the most out of the keyword search feature for research purposes?

Users can refine search queries with specific keywords, monitor industry trends, discover consumer sentiment about products or brands, and engage with other users to foster meaningful connections.

8. What’s the bigger vision of Meta with respect to Threads?

Meta aims to create a connected world where users can discover new content effortlessly. By introducing features like keyword search on Threads, they’re moving closer to fostering a thriving community that encourages meaningful conversations and knowledge sharing.

9. How will the future of Threads look with the keyword search?

Threads is set to become a more powerful platform for connection, discovery, and engagement. Continuous user feedback during the testing phase will further refine the feature, leading to its global rollout.

10. Are there plans to expand the keyword search testing to other countries?

Yes, Instagram plans to expand the testing to other English-speaking countries soon and is also working on incorporating additional languages.

Featured Image Credit: Azamat E; Unsplash – Thank you!

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AI offers a wide range of applications in the e-commerce space, from chatbots that interact with site visitors to dynamic product recommendations for customers. One of the most significant uses of AI today is generating web content for content marketing. With the help of AI, e-commerce sellers can produce blog content and other web content more efficiently and cost-effectively. However, it is important to delve deeper into AI’s capabilities and limitations to understand its impact on SEO content writing and other e-commerce marketing activities.

AI can expedite content creation by reducing research time and providing the necessary SEO structure such as bullet points, appropriately sized paragraphs, and header tags. This streamlines the process for content creators, allowing them to focus more on the actual content rather than the technical aspects. However, when it comes to the content itself, AI falls short. Each brand has a unique voice that AI is unable to authentically emulate. AI is yet to fully replicate human style and voice, making it essential for human SEO writers to provide the right style guidelines to the AI program. Additionally, human SEO editors must review AI-generated content to ensure it aligns with the brand’s voice guidelines.

Another limitation of AI in content creation is its inability to link references. This means that a human still needs to manually find and include internal and external links that support the content generated by AI. The accuracy of any claims made by the AI also needs to be verified through human research. However, AI excels in identifying the best keywords, key phrases, and relevant variations for use in SEO content marketing. Once this information is discovered through AI, it still requires human execution, including writing the content, finding backlinks, and optimizing the website code for optimal performance.

Contrary to the notion that AI will replace human jobs in e-commerce marketing, skilled SEO professionals are indispensable in effectively leveraging AI for marketing purposes. Rather than being ousted by machines, SEO writers and editors have the opportunity to become leaders in understanding how to best utilize AI. Their expertise and experience play a crucial role in guiding AI programs to generate high-quality content.

For instance, an SEO writer possesses the necessary combination of experience and knowledge to ensure AI-generated product descriptions are compelling and align with the brand’s voice. Purely AI-spun product descriptions often lack the organic and persuasive qualities that resonate with consumers. By refining the research and structure provided by AI, SEO writers can transform the content into captivating copy that captures the attention of potential customers.

Even if AI programs evolve into massive search engines, they will still rely on content that requires the expertise of an SEO professional. Additionally, many consumers remain skeptical of content that is obviously generated or managed by AI. The human touch and understanding of consumer needs and preferences remain crucial in building trust and engagement.

The role of SEO professionals is indeed changing with the integration of AI, but their expertise and contributions are far from being replaced. AI accelerates the process, enhancing efficiency and productivity in the e-commerce space, but it still relies on human creativity, attention to detail, and ability to cite sources. Hence, e-commerce SEO professionals can expect job security for years to come.

To fully leverage the benefits of AI in e-commerce marketing, businesses should adopt a collaborative approach that combines the strengths of AI with the expertise of SEO professionals. Here are some key considerations for effectively integrating AI and SEO in e-commerce:

Develop a comprehensive strategy that outlines the specific goals and objectives of incorporating AI into SEO efforts. Identify the areas where AI can enhance efficiency and productivity, while also recognizing the limitations that require human intervention.

Clearly define and communicate the brand’s voice guidelines to AI programs. SEO professionals can provide the necessary inputs to ensure AI-generated content aligns with the brand’s unique style and tone.

While AI can assist in identifying keywords and key phrases, human researchers should still verify the accuracy of claims made by AI-generated content. This ensures the reliability and credibility of the information presented to the audience.

Collaborate with AI programs to streamline content creation, allowing SEO professionals to focus on enhancing the quality and appeal of the content. Human writers can refine the structure and style provided by AI, creating content that resonates with the target audience.

AI may not be proficient in linking references or optimizing technical aspects of SEO, such as meta titles and on-page SEO elements. SEO professionals should continue to handle these critical tasks, ensuring the website is optimized for search engines and providing a seamless user experience.

Maintain the human touch in content creation to foster trust and engagement with consumers. Consumers often value content that reflects the understanding of their needs and preferences, which AI may struggle to fully comprehend.

By capitalizing on the strengths of both AI and SEO professionals, e-commerce businesses can achieve a harmonious blend of efficiency, creativity, and consumer-centric content.

AI undoubtedly has the potential to transform e-commerce marketing, but its true power is unlocked when combined with the expertise of SEO professionals. While AI can streamline content creation and generate valuable insights, it falls short in replicating human style, voice, and critical thinking. The collaboration between AI and SEO professionals allows businesses to harness the benefits of AI while maintaining the creativity, authenticity, and trust that can only be provided by human expertise. By understanding the capabilities and limitations of AI, e-commerce businesses can navigate the evolving landscape and secure long-term success in the digital realm.

First reported by Forbes.

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The integration of AMP support in GA4 is a significant step for publishers who heavily rely on AMP to enhance user experiences. AMP has been instrumental in helping publishers, regardless of their size, deliver fast-loading and engaging content to their readers. With the retirement of UA on the horizon, this integration becomes critical for publishers who choose to use AMP and want to continue tracking their metrics within GA4.

Google recognizes the importance of a smooth transition for publishers and has rolled out AMP support in GA4 just days before the GA4 migration deadline. This timely update ensures that publishers using AMP can seamlessly track their performance when GA4 permanently replaces UA.

Failure to implement AMP support in GA4 would have posed significant challenges for publishers using AMP. Without it, they would have lost the ability to track their performance when UA is retired. With the integration of AMP support in GA4, publishers can continue measuring their performance metrics without disruption.

Google‘s commitment to supporting publishers of all sizes is evident in this update. By bringing AMP support to GA4, Google ensures that publishers using AMP can transition smoothly and continue leveraging the benefits of AMP technology.

Publishers who are currently using UA and want to migrate to GA4 can follow Google’s comprehensive guide on How to Migrate to Google Analytics 4. This guide provides step-by-step instructions on migrating your analytics setup to GA4, ensuring a seamless transition for your website or app.

For publishers specifically interested in implementing AMP integration on GA4, Google offers a detailed guide on Measurement of Accelerated Mobile Pages. This guide provides in-depth instructions on how to implement AMP support and track relevant metrics within GA4.

The rollout of AMP support in GA4 is a significant development for publishers relying on AMP technology. With this integration, publishers can seamlessly track their performance metrics and ensure a smooth transition from UA to GA4. Google’s commitment to supporting publishers of all sizes is evident in this update, providing them with the necessary tools to continue delivering great user experiences.

If you’re a publisher using AMP, it’s crucial to take advantage of this AMP support in GA4 to ensure uninterrupted tracking of your performance metrics. With Google’s comprehensive migration guides, you can confidently make the switch to GA4 and continue leveraging the benefits of AMP technology.

First reported by Search Engine Land.

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Semrush Alternatives for Each Budget

Several options can be considered as an alternative to semrush. A list of 6 such options is discussed below.

Ahrefs

You can get free access to Ahref tools and also, gain access to data, with the help of Ahref Webmaster Tools. From advanced keyword research to powerful competitor analysis, Ahrefs does pretty much everything you’d ever need to do in terms of SEO.

Moreover, Ahrefs even has the largest backlink database, second only to Google. With such features, It’s no surprise that it’s one of the best Sem rush alternatives.

Ahref is best when you are working with Link building research and analysis. Within only 5 minutes, the Ahref spider goes through millions of pages and gathers a significant amount of data.

Additionally, Ahref helps with Competitors; traffic, Backlinks, Ranking keywords, On-page SEO, and Content gaps. In conclusion, in terms of link building, Ahref is second to none with over 23 trillion links.

SEO Powersuite

SEO Powersuite is yet another all-in-one SEO tool that will manage your SEO campaigns from start to finish. When you purchase SEO Powersuite, you gain access to four powerful tools:

You get a Website Auditor to help you Audit websites and on-page SEO. With Rank Tracker, you can do research regarding keywords and track rankings. One of the best keyword suggestion tools available is found in SEO Powersuite. The Rank Tracker application contains 19 different tools solely used for researching keywords. Additionally, SEO Spyglass helps you with Backlink investigation and analysis. With this, you can opt for more than 50 different metrics for evaluating links on your website and competitor websites. Also, they possess about 2.7 trillion links in the index. Simultaneously, LinkAssistant helps to Carry out link-building campaigns.

So, the price of the subscription is very low compared to Ahref and Semrush.

Moz Pro

In many cases, you can notice a very steep learning curve regarding many SEO tools. But, Moz Pro is one of the easiest all-in-one User-friendly SEO tools. Moz Pro simplifies SEO by assisting you in finding the right target keywords and tracking your rankings over time, compared to other SEO tools.

Moz Pro Contains the Following Features:

Accurate keyword research, On-page optimization, Link building opportunities, Custom whi HYPERLINK “https://www.matthewwoodward.co.uk/seo/reporting/seo-reporting-software/”te-label reporting, Tracking Rank and Audits Website.

Moreover, admittedly, Moz Pro’s keyword research tool is outstanding. The tool is simple to use and makes conducting in-depth keyword research a breeze.

Their keyword suggestions also make it easier to select keywords. Moreover, Moz has one of the best user interfaces which makes it ideal for new people beginning with SEO. Each tool of Moz is easily accessible, and Moz has a wealth of information on how to use its tools to execute SEO campaigns. Moz also created the MozBar Google Chrome extension. You can quickly navigate to any website, open MozBar, and get an SEO overview of that website. Their link-building analysis tool, Open Site Explorer, assists you in managing your link profile and discovering additional link-building opportunities.

SpyFu

SpyFu is an SEO tool that spies on the websites of your competitors. You can also observe how your competitors are doing in the SERPs. SpyFu can search any domain to see which keywords your competitors are ranking for and how many clicks they receive each month for the clicks & keywords.

SpyFu features provide the following features: PPC competitor research, and SEO competitor research. Keyword research, Rank tracking, Custom branded reports, Keyword ranking history, and Basic backlink analysis.

With so many features, you can easily optimize your website and protect the ranking of your website. SpyFu helps to break down traffic sources, backlink profiles, SEO eros, and Top ranking keywords, used by your competitor websites.

Google Keyword Planner

This is one of the most underrated and less popular free SEO service-providing tools because this SEO tool gets its data from Google itself. This tool is present in the Google ads account. Google keyword planner helps to find keywords from Domains, Website Pages, Products and services, and relevant searches. Finally, this tool

Conclusion

These are the top SEO-providing tools used by people worldwide which can be considered as a sem rush alternative.

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If you are wondering how you come up with a blog name, this is the place for you!

Creating a name for your new blog will be a whirlwind of emotions, and requires more thought than you may have guessed. However, as you can imagine, when tacking a name onto anything online, it’s typically there to stay. Your blog name is yours, and all yours. So it’s important to curate it to your style and preferences to a T.

For example, if you want to start a fashion blog, you should begin by brainstorming all things fashion followed by all things you and see where it leads you.

Ideally, everyone wants a blog name that fully encompasses what their blog stands for, as well as who the blogger is. That is not always possible, and name generators can absolutely help, but there are several things that go into creating a great blog name. For starters, it is not just about the name itself. If the name is fun and creative, but it does not rank well with search engines, then you have quite a problem on your hands. No matter what, you want audiences to be able to reach your blog. Therefore, the name has to be accessible.

Ranking

If you are new to blogging, or you’ve been around a while, keyword research and ranking is an important part of everyday blogging. A keyword itself is the specific word/s that someone types into a search engine to populate thousands of different sites based on their search. By doing keyword research and growing your brand, you are working to rank higher on those searches. It is hard work. But by doing everything on your blog with purpose from the beginning, you will see that growth in the keyword rankings.

So why does the ranking of a blog name matter if you don’t have a following yet?

By researching after knowing what you want your blog to be, choosing a name will be just a bit easier. Anyone who has ever named a blog will tell you it is one of the most difficult tasks in starting a blog. The name of your blog stays with you for a very long time, so you want to love it. But also know that it is serving a bigger purpose externally to grab more readers.

While there are over 100,000 words in the English language, there are also well over 100,000 blogs on the internet. There are millions of blogs and bloggers across the world. The fun thing is that all bloggers have their own unique domain name. While the names of two blogs may be similar, no two are the same if they have been purchased correctly.

Name Generators

One option to help in the blog-naming process is to check out online name generators. You can type in specific keywords, or describe your blog. The generator tool will come up with different options for names that do not have a purchased domain. Name generators are an effective tool. Plus, make it easy to know whether or not one is available to use on your new blog.

Conclusion

Creating a new blog is a ton of fun, but can come with the challenge of choosing a name. By using these tips, you will be able to effectively begin the process of finding your perfect blog name.

The post How to Come Up with a Blog Name appeared first on The Blog Herald.

Here are a few tips and tricks to make your personal blog a success: 

• Niche

The key to finding the perfect niche blog for you is finding the thing that you’re passionate about, and knowing that you can always write about that topic. If you love to cook and something that you’re passionate about is trying new recipes each week, then a food or cooking blog could be right up your alley.

Your niche doesn’t have to be a hobby or activity, it can simply be your life. Maybe you treat your personal blog as a diary, which can keep your audience interested in what you will be up to next in your daily life. Having a niche allows you to easily find readers and subscribers because you know that those people will also be passionate about your work and will look forward to your posts each day or week. 

• Be Yourself

Finding your voice can be the most challenging part of starting a blog, but once you do it will be easier to flow from brain to blog. Stay true to who you are no matter what your chosen niche is. If your personal blog does resemble a public diary, make sure you are keeping true to who you are so that readers build trust in you.

While it’s true most of your readers will end up being strangers, there will be your friends and family that helped you get started, who will know if you are writing truthfully about the kind of person you are and the life you’re living. A little embellishment never hurt anyone, but there’s a big difference between embellishing and lying. 

• Keyword Research

Research will always be important no matter what you’re doing. Keyword research involves creating a list of relevant words surrounding your post or niche in general. Then use that list to conduct a keyword experiment. While keeping your audience in mind, you will input each word on your list into a search engine to find out what keywords are the most helpful in getting to your end goal. Using a smaller list of keywords will help to drive more traffic to your personal blog. There are even search engine optimation plug-ins you can add to your blog to help streamline this process. 

• Be Consistent 

The old saying is true, consistency really is key. Change is hard for everyone, including your readers. So keep your posts consistent and relevant to help your blog stay successful. Develop a schedule for posting to not only have a sense of accountability, but it will create something for your readers to look forward to. You do not have to post every single day. Plus, you can always have a surprise post. But keeping it relatively consistent will help the most in the long run.

Not only does your posting schedule need to stay consistent, but your topics need to stay consistent. Once you settle down in your niche, try not to waver from that. If your niche is cooking, it won’t be very exciting for your readers if you write about the latest fashion trends in a random post. 

• Engagement 

Keeping your blog engaging isn’t as difficult as you may think. You have several tools at your fingertips. If you haven’t already, make social media accounts for your blog. Engaging in Twitter, Instagram, Pinterest, and Facebook will drive traffic on its own. Plus, it gives you a platform to engage with your readers and potential readers. This is where you can increase your email list and find other blogs that you can support as well. Respond to comments and make it clear that there is a person behind the personal blog, both on your blogging platform and on social media.

Wrap Up

Writing a personal blog can not only be used as a tool to better your writing. But also to grow personally by finding your voice and what you are passionate about. Now that you have the tips to be successful, you’ll be able to stay consistent and true to yourself while publishing your blog entries.

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When an outside user completes a desired action, like purchasing an item or subscribing to a mailing list, that is considered a successful conversion. Your site’s conversion rate is the percentage of ad-generated visitors who perform the transaction as opposed to those who don’t. And the practice of CRO is built around the best practices for improving and growing your conversion metrics.

Don’t fret if your online traffic and sales numbers are poor or stagnant. We’ve compiled five key tools and tips that will have your site soaring in no time.

1. Site Analytics

In order to boost your website’s revenue performance, you first need to have a firm understanding of who your visitors are and what they are doing on the site. Otherwise, your external advertisements will continue to perform poorly and you’ll see a downward trend in your CRO metrics.

The top web analytics tool available today is Google Analytics, which can be set up with a free account and only requires a small amount of JavaScript code to be added to your website. Once it’s going, Google Analytics will record every single pageload that occurs while capturing a wide array of other information, including the visitor’s location, browser type, and session time.

Simply setting up an analytics tool is not enough to drive better conversion rates. You need to review your website statistics on a regular basis and analyze the trends. Two of the key pieces of data to watch are entry pages and exit pages. These will tell you where visitors are landing on your website, as well as what page they decide to leave. Be sure to evaluate your content on these pages and consider creative ways to entice visitors to stay on them longer.

2. Search Engine Optimization

Search engines like Google and Yahoo offer a free and easy way to attract new visitors to your website and business. However, with so many billions of web pages on the internet today, it’s getting harder and harder to make your website stand out from the noise.

Search Engine Optimization (SEO) techniques have been around for many years, but using them is still vital in driving traffic and conversions to your business. Keywords are crucial when it comes to determining how search engines index your website. Make sure your web pages are filled with original content that align to the search keywords you use in HTML headers and on external advertising platforms.

3. Social Media Advertising

As a part of any online business venture, you should create social media accounts on Twitter, Facebook, and Instagram to grow the reach of your brand, products and services. If you find it challenging to acquire new followers on these platforms, you may want to consider investing in social media advertising opportunities.

All three of the leading social networks allow for companies to place paid advertisements in front of a wide audience of users, with targeting based on various demographics. For example, if you are running an online business that sells nutritional supplements, you can run targeted ads on social media and aim them towards users who have expressed an interest in health and fitness.

When you launch an advertising campaign on a social media network, the platform will automatically track how many views and clicks your ad receives. In addition, you can integrate your own website’s code with the platform to determine how many of the ad clicks resulted in a successful conversion.

4. Cloud Design and Hosting

It may sound obvious, but many online business owners don’t realize how crucial website design and performance are to the success of their enterprise. You can drive traffic to your website through search engines or ad networks, but if the content users see is slow or unappealing, they are likely to leave in a hurry and hurt your CRO.

In the modern age of cloud computing, your website should be hosted through a cloud provider. The best option to pursue is a virtual private server (VPS), which will provide you with dedicated hardware on which to run your websites, applications, and other services. Avoid any cloud solutions that involve a shared hosting environment, as this means your server space will be colocated with other companies and may experience a great deal of instability when it comes to performance and speed.

As an added bonus, many of the top VPS hosts also offer easy-to-use design tools to help you build user-friendly pages with minimal coding required.

5. WordPress Plugins

If part or all of your online business revolves around a blog, chances are that you’re using the WordPress platform to manage content. There are a number of third-party WordPress plugins available that will help you improve your CRO metrics and increase revenue from your blog.

One great example is the Hello Bar plugin, which you’ve probably seen used on a number of popular retail sites and blogs. It adds a banner to the top of your website with customizable text that will direct users to complete a conversion, such as joining a mailing list or viewing their shopping cart. Best of all, you can craft a strategy within the Hello Bar plugin to determine exactly when and where visitors will see the alert.

Other popular WordPress plugins will help you run A/B experiment testing on your site, which is where you show two versions of a page or advertisement to different groups of visitors and compare the CRO performance of each one. This can offer a pivotal analysis in helping you craft your advertising and marketing approach for your entire website and business.

This post was written by Will Ellis. He develops the guts beneath beautiful websites and can’t wait to see what the blockchain world will look like once the technology fully emerges. He invests in cryptocurrencies and studies history.

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Whatever the size of your business or whichever sector operate in, crafting a valuable SEO strategy is essential for survival.

It doesn’t matter if you offer the most innovative product or service on the market – if nobody knows you exist, how are you going to develop your brand, let alone make any profit?

That said, it’s no insider secret that to enhance brand awareness, grow your customer base and boost conversions, you need to create content that not only reaches your target audience, but offers value and engages them on a personal level.

As a matter of fact, quality digital content is a critical element of any successful SEO strategy. And enhancements to content have been known to increase blog traffic by as much as an enormous 2000%. No miniscule number by any means.

Recent studies suggest that Google records over 63,000 searches per second, every single day. If you want to stand out from your competitors and become a glisenting needle in that giant digital haystack we call the World Wide Web, sourcing the best keywords for your campaigns and content is essential.

Enter the keyword planner tool.

Keyword planner tools are priceless to digital marketers as they offer the power to compare and source the most result driven keywords for your website or blog content by providing suggestions based on traffic competition levels, search volume and other important metrics.

Now, while the likes of Google’s Keyword Planner and KeywordTool.io are tried and tested regarding the augmentation of your SEO-based content efforts, Neil Patel’s Ubersuggest – the new (or renewed) keyword tool on the digital playing field – is not only free of charge, but it’s the most accessible keyword suggestion tool available to marketers and business owners today.

The beginnings of Neil Patel’s Ubersuggest

In February 2017, Quicksprout and CrazyEgg founder and digital marketing guru, Neil Patel, took Ubersuggest under his wing.

Despite some whisperings of excitement, many established digital industry experts scoffed at the idea, branding it a initiative of little value to the public user.

A little harsh, you say? Here’s why:

A host industry sceptics believed that this initiative, easy to use SEO keyword suggestion tool would end up becoming an costly premium SEO subscription service, turning into Neil Patel’s latest money-spinning venture.

But, you’ll be pleased to know that they wrong. And again, here’s why:

Despite the negative comments, a little over a year later, Ubersuggest is now live on Neil’s primary website and has delivered on all of its promises as an accessible, accurate and easy to adopt keyword planning tool that yields tangible results while remaining free of charge. No, it hasn’t turned into one of Neil Patel’s aggressive digital cash cow – it’s a valuable SEO tool for anyone looking to enhance their digital marketing efforts.
Ubersuggest: how does it work?

Ubersuggest is quick and simple to get the hang of, offering an unrivalled level of value to anyone from experienced marketers through to small business looking to establish their name online.

On a basic level, you can type in the keyword or key term you feel is most relevant to your campaign or the content you’re creating; you can also choose the medium you need results for (e.g. YouTube, shopping, news, web etc.) in addition to the search region (worldwide, UK, USA, etc.) you wish to target:

In an instant, Ubersuggest provides a list of keywords or terms based on search volume, cost-per-click numbers and web competition (for each keyword), all of which are possible to compare, filter, highlight and export to a CSV file for your SEO keyword research records. You can even filter the negative keywords relevant to your content or campaign should you need to – a very useful function:

Ubersuggest’s top features and functionality

By now we’ve established that Ubersuggest has an interactive, easy to navigate interface – and to give you a greater insight into this priceless keyword tool, here is a rundown of its most notable features and functionality:

• Data you can rely on: Many keyword suggestion tools deliver inaccurate result and as such, serve to stunt SEO marketing progress. As Ubersuggest sources its data from Google Trends and Keyword Planner Tool in addition to a selection of other reliable locations, it returns a results page based on the terms that genuine users are using to obtain answers to their queries on search engines. These are the kind of words and terms that will help you boost your SEO authority and enjoy the success you deserve.
• Keyword depth: It may be a simple to use tool, but Ubersuggest offers up search volume keyword results that are truly comprehensive, with accurate stats and intelligent suggestions that give users the power to really drill down with their research and select search terms that of true value to their project.
• Speedy filters: Ubersuggest’s fast filtering functionality is incredibly intuitive, allowing you to slim down lists of keywords relevant to your campaign or content in real-time. Moreover, filtering negative keywords from the list is just as simple, leaving you more time to focus on what really matters – producing amazing content and developing your products or services.
• No need to login: A few months ago Keyword Planner tool enforced a login on it’s user. Not only that, it doesn’t deliver fixed numbers for keywords, but rather a range. Ubersuggest delivers a fix and final number, as well as no need to login.
• Free

While some SEO suggestion tools on the market boast a multitude of extra features or functionality, they do come at a colossal cost. If you need a tool that’s consistent in sourcing valuable keywords with ease, Ubersuggest is arguably the best tool for the job – and the fact that it doesn’t cost a dime to use is a bonus.

For more on search engines, find out how Google’s longer snippets will impact SEO.

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When trying to increase your websites ranking, it’s much better to be patient and do proper research instead of trying to get a high volume with little effort.

The biggest scoring combinations or phrases are usually not very specific and are unlikely to attract an audience that will actually spend money with you. A top SEO company are masters of this process and can help generate leads for your business.

This is where research tools come in handy as they can allow you to hone in on the right search terms that will make your website rank higher in search results.

Below details some of the best keyword research tools available right now:

Google Adwords and Analytics

Since Google is the top dog in generating search results, it makes sense to want to use their tools in determining the best scoring terms and phrases.

Google Adwords is free and very simple to use for anyone who is new to search engine optimisation. This tool lets you type in the words or phrases you need data on and it will display the results. These results detail the search volume and usage of the targeted terms by competitors.

Even if you don’t find the data here specific or reliable enough, the terms it gives you are able to be researched and refined later on. Varying and processing these terms back through Google’s tool is a great way to determine their general performance.

With Google Adwords you can discover what search queries generate the most impressions and a good CTR (click through rate). Popularity and performance are important to distinguish here as the most searched terms are not necessarily the most successful in driving conversions.

Google analytics is another useful tool that can help narrow down search terms. It allows you to see what queries people are using to get to your business’ website. It also lets you see which terms people are using to search within your site. With this information you can better tailor your content to be reachable with the search terms your customers are actually using.

Both of Google’s research tools give incredibly valuable insight for anyone beginning their search for marketable search terms. While limited in some areas of accuracy, they are a great way to rule out search terms that have been optimised by competitors or are simply too general.

Moz’s Keyword Explorer

Moz’s explorer is another popular research tool that provides further insight into search term performance. The tool is highly visualised making the data easy to read and compare.

Moz stands out because it not only provides data on the search volume of a term, but gives a difficulty and opportunity score. The tool can also be used to find out which of the competitor’s websites and landing pages are using those terms or phrases.

These metrics all work to further filter out bad search terms and value the good ones against how the competitor is using them. A top SEO company will be using tools like this to determine the best queries to run a client’s campaign with.

SEMrush

SEMrush is another valuable tool in the quest for profitable search terms. It provides metrics for both paid for and organic search terms, including the ability to filter this data by a specific country.
SEMrush also has a fantastic bank of low volume search terms that get a minimum of ten searches a year. This can help to find terms or phrases that aren’t dominated by competitors in the market.

One of SEMrush’s most useful features is their competitive positioning map that gives you the ability to see where your competitors are in terms of search engine optimisation and which of their landing pages are most effective.
Using this tool means you can see and compare the pages a competitor is running specific search terms in. With this information you can replicate the kind of copy they are using to increase the CTR of your landing page.

With Google beginning to use CTR to help determine rankings, the quality of your meta-description is just as important as targeting the right search terms.

KWfinder

KWfinder is especially useful in getting highly detailed analytics on long tail search terms with a simple to understand user interface. Clicking on a result show what websites are specifying those search terms, the relevant backlinks and their social media performance.

Knowing this supporting data for a search term can be very useful in shaping your copy, especially if you are relying on content marketing. You can also filter terms by individual city and state which is helpful for smaller businesses that are targeting specific geographic areas.

Final Thoughts

Finding and refining search terms to target is not an easy skill to learn or carry out efficiently. According to SEO Shark, SEO company will be specialists in this field and work to generate tangible results for their clients.

The keyword research tools listed above are the only ones you will need to study the metrics of your targeted search terms. Although they all function similarly at a basic level they can each provide some unique insights into the results they display. The value you get out of them will largely depend on knowing the answers you are looking for.

For businesses that are just starting out, it is always better to try and target search terms that aren’t being used by major competitors. You may be able to optimise more profitable terms or phrases as your sites’ authority begins to rise.

The post The Only Keyword Research Tools You Need appeared first on The Blog Herald.

What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies.

Identify Seasonal Events

The first key to successful seasonal marketing is long-term planning. Consumers start searching and shopping online well before actual seasonal events, and businesses also need sufficient lead time to stock inventory. Retailers plan seasonal marketing three seasons in advance, according to Monster.com, which is a good practice for bloggers to follow as well.

Create an annual marketing plan developed around the seasonal calendar. Almost every month has at least one major holiday you can use to plan posts and promotions around, such as New Year’s Day in January, Valentine’s Day in February and St. Patrick’s Day in March.

Also look for non-holiday seasonal opportunities. For instance, winter means people will be shopping for hats, gloves and shovels. Sport seasons, TV seasons, movie release schedules and political elections all have seasonal cycles.

Do Keyword and Social Media Research

After identifying the seasonal events you plan to leverage, the next step is doing keyword research. Starting with broad category terms, review last year’s popular organic and paid keywords to start identifying niches. For instance, in early November 2015, a Google search on “Halloween costume ideas” yields 34,300,000 results. Enter this phrase into Google Trends and look at the related search results; other keyword phrases that come up include “homemade costume ideas” and “couples costume ideas.”

You should also do some social media research. For instance, searching Twitter Advanced Search for “Christmas gift ideas” from October 5, 2015 to November 5, 2015 identifies the hashtag “#christmastime” as a related search term. The top result for a current YouTube search on “Christmas gift ideas” is a video on “DIY Holiday Gift Ideas” with over 1,102,000 views.

Create Content

Your research will help you brainstorm ideas for creating seasonal content. Creating relevant content involves more than just dropping keywords into your blog posts. Make your content relevant by identifying how your brand is relevant to consumers’ seasonal interests.

For instance, if you blog about fashion, you might write a post for readers who are searching for Christmas gift ideas and suggest season-appropriate clothing. You can also provide useful information with a seasonal theme; for example, at the beginning of the 2015 college football season, the DISH Network’s The Dig blog posted a calendar highlighting the year’s biggest games week-by-week with TV listings telling what channel to tune into.

Promote Your Content

Use recommended/related content, your email list and social media pages to promote your content. For instance, in early November 2015, Family Circle’s home page currently features a link to a blog post with Thanksgiving recipes, which is categorized in the recipes category under a holiday subcategory. Below the post are suggested topics for further reading which include “Upcoming Holidays,” “Holiday Dates,” “Thanksgiving Celebration Ideas,” “Stocking Stuffer Ideas,” “Black Friday Deals” and “10 Best Turkey Recipes.” Using categories to cross-index your blog like this helps direct readers and search engines toward your content.

At the bottom of the Family Circle page are links for sharing the blog post on Pinterest, Facebook and Twitter — make sure to include social share buttons on your content as well.

You can also use your email list to drive traffic to your blog. Send your list periodic updates announcing seasonally-relevant content, featuring subject lines and excerpts designed to attract attention.

Schedule Your Promotional Cycle

Google Trends research has established that search traffic for a holiday event begins picking up 45 days before the event. Consequently, posting 45 days ahead of time will allow you to participate in 90 percent of the available traffic, whereas if you wait to the week before an event this drops to 50 percent, and waiting to the week of the event falls to 20 percent. Use the 45 Day Rule to optimize your promotional cycle.

How to Find Keywords For Blogging

The post Drive Traffic to Your Blog With Seasonal Keyword Research appeared first on The Blog Herald.

It takes a lot of people a long time for them to choose a quality keyword for their website or for a specific blog post. There are tools like Wordtracker that allow you to test out keywords you’ve already thought up, but little that helps you actually choose a good keyword to test in the first place. Here are a few key principles you can follow in order to come up with a solid keyword fast.

Know what’s not necessary already.

A little research goes a long way. Knowing that the meta keywords tag and other aspects of the process aren’t necessary to have success in search engine results will save you valuable time every time you’re working on SEO.

Don’t go too niche with your keyword.

When thinking up possible keywords, make sure that you’re reaching a fairly sizable subset of the larger audience of people who would be interested in what you’re selling. Even if you’re writing about a very specific subject in the blog post, it would likely be more beneficial to have a keyword that allows people with something less specific but related in mind to find you.

Don’t go too broad with your keyword.

There are a lot of people competing for that front page of Google or Bing or Yahoo (mainly Google), so don’t expect a keyword like “event planning” get your event planning company at the top of the search engines. Even if you specify your city after it, it’s unlikely you’ll crack the first page at first. Be wary of those broad, oft-searched words and phrases if you want to choose a good keyword.

Don’t go too short with your keyword.

Even if the word or phrase you’re using is uncommon, there’s a good chance that it has already been “spoken for” by other marketers optimizing their sites, blog posts, etc. if it’s not very long. To choose a good keyword you should usually be brainstorming phrases that are three words or longer.

Don’t go too long with your keyword.

While there are too many people vying for the short keywords, there are too few people searching for the extremely long phrases. If your long phrase really seems like something searchers would type out completely, then it might be worth using Wordtracker to see if it’s a viable choice. But as a general rule of thumb, long keywords are likely to get you less clicks.

Don’t limit yourself to sensical words or phrases.

If you look back on your Googling history, you’ll probably notice that sometimes what you put into a search engine is bizarre. You don’t write in complete sentences. In searches that have multiple words, the words may be in an atypical order. Get in the mindset of someone who is rushed while typing something into Google. Brainstorm as many words and phrases that wouldn’t make sense if spoken aloud but seem completely rational in the mind of someone doing a quick search on the internet.

Get into the mindset of a searcher.

The most important thing to keep in mind if you want to choose a good keyword is to not approach the search process from your perspective. Rather than looking for a keyword as a seller, get into the head of a potential buyer. Jot down as many different kinds of searches that you can think of which fulfill the needs of someone who might want to visit your website or blog, and you have a better chance at finding some success.

ALSO READ:

How to Find Keywords For Blogging

Sunday Morning SEO: Keywords Vs “Clever” Words

The post 6 Quick Ways to Choose a Good Keyword appeared first on The Blog Herald.

However, there’s a critical technical step which needs to be taken that I don’t believe should be outsourced to any practitioner without first understanding its importance and relevance. That is keyword research. Keyword research is essentially using tools to gather data relating to what users are searching for in search engines, the volume of searches and to discover how tough the competition really is.

“But keyword research is for people relying solely on search engine traffic,” you say? Yes, I heard you say it. Look at it this way, when investing your hard earned cash in the bank via stocks, bonds, etc. you don’t put all your eggs in one basket but you diversify your portfolio. It’s the same concept here. You’re going to do the same with your blogging business by creating more opportunities for traffic and earnings.

The Benefits of Keyword Research & What to Do with it

Let’s start with an example:

1. You intend to start a blog on maintaining BMX Bikes. You happen to be an expert and you’ve spent half of your life riding, stunting and maintaining them. So launching a blog seems like a logical step since you’ll be able to use your knowledge to create useful and original content.

2. After analyzing what you’ll need to start your blog and you’re ready to purchase your domain, etc. The next thing you should do is keyword research to determine, the exact domain name you need to invest in as well as which topics and niches within the broad BMX category you’re targeting. You get excited about bmxbikeclub.com, it’s available and ready for purchase. Before you do that:

3. Upon doing your research you realize that the keyword “bmx bike club” is extremely competitive and there are hundreds of established websites already targeting those keywords and have solid presences and respected authority. How are you going to outrank them? Depending on how strong their position, you may never outrank them. This is the reality many bloggers face without ever realizing it.

4. So you then decide to target a sub-category or topic within the BMX world that the wide majority have seem to forgotten. You discover that “pimp my bmx ride” or whatever (remember I’m just pulling keyword examples out of the air here) is a topic that no other BMX blog seems to be covering in depth and there seems to be a legitimate need based on the number of people searching for it on a monthly basis.

5. The conclusion here would be that you have a winning domain name and niche / keyword to target. The keyword, “pimp my bmx ride”, doesn’t necessarily mean you’ll solely be focusing on pimping out bikes but it’s a good starting point for generating content that will:

a) Have the best chance of performing in search engines without too much work

b) You’ll be providing unique content that will keep readers coming back for more since they can’t find it anywhere else

c) Expand and supplement your content exposing it to more eyes with similar interests

Your blog now has the foundation for the best chance of success in a shorter period of time. Instead of randomly launching a blog because you like the topic, you’re using logic and proven research and statistics to make viable business decisions.

How to do keyword research to find the perfect niche

Keyword Research is a very deep topic and I suggest spending a week to familiarize yourself with the concept and other bloggers’ experiences with it on the web. The perfect blog to find detailed step by step reviews and experiences researching keywords to launch businesses is Pat Flynn from Smart Passive Income. Here he details his experience building an authority site that is now earning him about $3,000 per month. All because of a little research. His methods are a bit unorthodox for getting the fastest results but it shows you a clear picture of how the web works and how traffic flows. He also goes in detail how targeting long tail keywords in Google is the way to go in your SEO strategy.

He will mention a few tools you will need to effectively complete your keyword research such Google Adwords tool, which is now named Google Keyword Planner, products by Moz.com and a custom keyword research tool. However, for the research tool, I recommend using Long Tail Pro. I provides very accurate indications of search volume for particular keywords and a competitive analysis for determining quickly how strong the competition is. This information you will not get from Google.

Here’s a quick demo to give you an idea of the possibilities:

SEO will still need to be part of your blog building strategy. Perfect keyword research will give you an edge and position you to relatively quickly to gain atrgeted search engine traffic, of which you can monetize and convert.

If you’ve already launched your blog, it’s never too late to employ a new keyword targeting strategy. You’ll need to do an audit of your content, decide what you’re going to offer and align that with keyword opportunities in your niche.

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