Thanks for the comment, Sebastian!

Regarding the first point, content creation is important which is why the blogging platform that one will use matters. Each platform has a learning curve that a blogger or publisher needs to learn. Since not all platforms use the same functions when publishing content, then they need to use which one they find easiest to use, whether it be WordPress, Joomla, Drupal, Ghost, Medium, Blogger, or others.

Medium is a great platform because it does away with web design as a layer of your web identity. While this can be viewed as a disadvantage, which is the way you’re seeing it now, it places the attention of people to the content itself.

To elaborate this further using a crude example, think back to those Myspace profile pages that has lots of things going on (music, GIF, background image) as opposed to the streamlined design of Facebook pages. The novelty of customizing everything was what made Myspace great and terrible, since people have little grasp on what comprises a great design (color combinations, loading time, etc.). Facebook design was an underhanded backlash to Myspace due to this minimalist and simplistic design that did not lend to customized. Other time, however, nobody’s complaining now about Facebook’s page design because it laid the standard on how FB profile pages should look. As a result, people accepted this fact and instead focused on the posts and status messages of users to determine the quality of their content.

The same can be said about Medium. It is a WordPress alternative precisely because you can’t customize the site. Instead, you focus on the content instead. It may sound ironic, but it makes perfect sense at the same time.

I haven’t tried Drupal and Joomla, which is I why I can’t judge about the learning curve one experiences when using either. But I can imagine Joomla and Drupal users finding it difficult to use WordPress. In other words, it’s all a matter of perception. WordPress may be popular because it’s easy to use, but it shouldn’t necessarily mean that less popular CMSs remain that way because they’re complex.

The last point I wholeheartedly agree with you. Ultimately, it doesn’t matter where you write. Just write. It’s just that it matters if the platform is preventing you from publishing your writing due to technical reasons. Again, it’s all just a matter of preference and easy of use.

WordPress is used by so many so you won’t be able to stand out? Using medium, there is no way at all to stand out as everyone uses the same layout.

Drupal & Joomla are way more complex to setup and use than WordPress. That is why they are not as popular.

If you want to write, write. Write anywhere. It is the writing that counts, not where you write.